TV RIGHTS CLIPS 2: Athletics, cricket, hockey, boxing and NFL

Athletics: The Dentsu agency signed a 10-year, €180m (£122m) deal with the International Association of Athletics Federations for the worldwide marketing rights and worldwide television rights outside Europe and sub-Saharan Africa for all IAAF events from 2010 to 2019, including four World Championships.

You need to be a SportBusiness Media subscriber to view this content

Talk to our team of experts to learn more about the benefits of subscribing

Already have an account? Sign in here