In Asia, it agreed deals with pan-regional broadcaster ESPN Star Sports for rights in Malaysia, Indonesia, the Indian sub-continent, Korea and Indo-China, covering a group of nine smaller Asian countries; with Starhub Cablevision (Singapore), UBC (Thailand), the Euro Soccer Channel (China) and Yes TV (Japan). The Asian deals brought in total fees of more than $700m (£363m/€534m).
This content is available to SportBusiness Media subscribers only
Talk to our team of experts about a subscription today
Already have an account? Sign in here