Football: The Deutsche Fussball Liga (DFL), representing the top two tiers of German football, Bundesliga 1 and Bundesliga 2, agreed a number of media rights deals covering the four-year period from 2009-10 to 2012-13. The deals are worth a combined €1.65bn ($2.09bn) over the four years. Rights fees for the first year will bring in €390m, rising to €440m in the final year. The overall average, of €412m a year, is a slight increase on the €405.5m average of the previous rights deals.
You need to be a SportBusiness Media subscriber to view this content
Talk to our team of experts to learn more about the benefits of subscribing
Already have an account? Sign in here