TV Rights Deals 1: Bundesliga, Bulgaria and more

Football: The Deutsche Fussball Liga (DFL), representing the top two tiers of German football, Bundesliga 1 and Bundesliga 2, agreed a number of media rights deals covering the four-year period from 2009-10 to 2012-13. The deals are worth a combined €1.65bn ($2.09bn) over the four years. Rights fees for the first year will bring in €390m, rising to €440m in the final year. The overall average, of €412m a year, is a slight increase on the €405.5m average of the previous rights deals.

Live and web-TV rights were acquired by pay-broadcaster Premiere for €1bn, with payments rising incrementally from €225m in year one to €275m in year four. Premiere’s deal covers the rights in Germany, Austria and Switzerland.

Public-service broadcaster ARD acquired the main Saturday evening highlights plus the Sunday evening highlights package and sister channel ZDF retained rights for the later Saturday highlights slot. Sports channel DSF acquired free-to-air Bundesliga 2 rights, covering one live match a week and highlights. Deutsche Telekom won exclusive mobile and IPTV rights.

Football: The Broadcasting Organization of Nigeria (BON) acquired the free-to-air terrestrial rights for the 2010 World Cup in South Africa in a deal with Fifa, world football’s governing body. Under the deal, BON and sports rights agency Optima Sports Management International will ensure free-to-air coverage of all 64 matches.

Football: Bulgarian free-to-air broadcaster TV2 acquired rights for the first-choice Champions League match each Tuesday and Wednesday, as well as highlights on both days, in a three-year deal with the Team Marketing agency from 2009-10 to 2011-12. TV2 is owned by the Central European Media Enterprises Group. Pay-broadcasters Diema and Viasat Sport, both owned by Modern Times Group, acquired live rights for all remaining matches.

Football: Bulgarian public-service broadcaster BNT and CME-owned channels, free-to-air broadcaster TV2 and sports broadcaster Ring TV acquired packages of Europa League rights for the three-year period from 2009-10 to 2011-12. BNT will show the first-choice match and a highlights programme each matchweek. TV2 and Ring TV acquired the live rights for all remaining matches, as well as a weekly highlights programme. The deals were brokered for Uefa by the Team Marketing agency.

Football: Argentinean sports rights agency Nexus Sports acquired the worldwide rights, outside the Americas, for the Uruguayan top-tier league, the Copa Uruguaya, in a three-year deal with rights-holder Tenfield, the Uruguayan sports marketing agency that owns the pan-regional Gol TV channel.

Football: US cable channel Fox Soccer Channel acquired exclusive English-language rights for the 2009 and 2011 Concacaf Gold Cup tournaments, which determine the champion of the North and Central American and Caribbean region.

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