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TV Rights Deals 2: The latest Diamond League, Euroleague and cricket deals

American Football: Pay-television broadcaster Telenet acquired the rights in Flanders for the National Football League in a four-year deal with the IMG agency from 2009 to 2012. The deal covers one or two games a week during the regular season, playoff games and the Super Bowl. Telenet will show coverage on its pay-channel PRIME Sport.

Athletics: Norwegian public-service broadcaster NRK acquired the rights for all events in the IAAF’s Diamond League, in deals with the IMG agency – for overseas events – and with the event organisers for the Bislett Games in Oslo. Both deals run from 2010 to 2014.

Athletics: Swedish public-service broadcaster SVT and commercial broadcaster TV4 jointly acquired the rights for all events in the IAAF’s Diamond League, except the event in Sweden, in a five-year deal with the IMG agency from 2010 to 2014.

Athletics: French pay-operator Orange acquired the rights for all events in the IAAF’s Diamond League, except the events in France and Monaco, in a three-year deal with the IMG agency from 2010 to 2012, worth around €600,000 ($883,200) per year.

Basketball: Israeli sports broadcaster The Sports Channel acquired the rights for the Euroleague in a three-year deal worth $3m (€2m) per year. The Sports Channel will show at least all the matches of Maccabi Tel Aviv live.

Cricket: Pakistan state broadcaster PTV acquired the terrestrial rights in Pakistan for the 2009 Champions Trophy in a deal with worldwide rights-holder ESPN Star Sports.

Cricket: Pan-regional broadcaster Eurosport acquired the exclusive European rights to the inaugural Airtel Champions League Twenty20 tournament in a deal with Asian broadcaster ESPN Star Sports. The deal covers live broadcast across television, internet, video-on-demand and mobile. The deal includes the rights in the UK, where pay-broadcaster BSkyB chose not to bid. ESS is thought to have been asking for $8m (€5.4m) for a three-year deal.

Martial Arts: UK commercial broadcaster Five acquired highlights rights for the Ultimate Fighting Championship. Five will show a regular, newly-created highlights programme – UFC: Main Event – as well as the UFC reality television series, The Ultimate Fighter.

Wrestling: French digital terrestrial channel W9 acquired the rights for TNA wrestling’s weekly iMPACT! Show starting next month, in a deal negotiated by the RDA Television agency.

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