Football: German public-service broadcasters ARD and ZDF acquired the free-to-air rights for a further nine matches from next year’s Fifa World Cup in South Africa in a sublicensing deal with pay-broadcaster Sky Deutschland. Sky had last year sublicensed the rights for nine other matches to commercial broadcaster RTL and the latest deal sees it surrender any exclusive coverage it had from next year’s event. Sky said that it remains the only German broadcaster to show all 64 matches in high definition.
This content is available to SportBusiness Media subscribers only
Talk to our team of experts about a subscription today
Already have an account? Sign in here