Football: Chinese state broadcaster CCTV acquired the rights to China’s international football teams for three-and-a-half years, from July 23 until the end of 2014, from the Chinese Football Association’s commercial partner China Football Industry Development Company/World Sport Group. The World Sport Group agency and the China Football Industry Development Company signed a four-year deal, from June 2011 to 2014, to develop new commercial and media opportunities.
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