Chinese state broadcaster CCTV has recouped CNY200m (€27.3m/$30m) of its outlay on the Rio Olympics in digital rights deals this week.
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Chinese state broadcaster CCTV has recouped CNY200m (€27.3m/$30m) of its outlay on the Rio Olympics in digital rights deals this week.
You need to have a subscription to access this content
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The International Olympic Committee earned a significant increase from Chinese state broadcaster CCTV this month, but the new deal still falls well short of the true market value of the Games.
The National Basketball Association’s exclusive digital rights deal with Chinese internet operator Tencent, agreed late last month, looks to be a landmark one for the country’s media-rights market.