Chinese state broadcaster CCTV will show live English Premier League football this weekend for the first time since 2020
Chinese state broadcaster CCTV over the weekend showed its first coverage of this year's Formula 1 season, with local media reporting that a new rights deal is being finalised
Chinese digital media firm Douyin Group has acquired rights for this year's Fifa World Cup in a sublicensing deal with the state-owned China Media Group, parent of state broadcaster CCTV
Chinese state broadcaster CCTV today (Wednesday) broadcast an NBA game for the first time since October 2020
A large decrease in Japan has dragged down the global value of Asian Football Confederation media rights by at least 13 per cent in the 2021-24 cycle.
The fee increase in China has been secured at a time when the values of many sports rights properties in the market are in freefall.
World Table Tennis, the commercial arm of the International Table Tennis Federation, has today (Wednesday) announced China Mobile's streaming service Migu as its exclusive, gatekeeper media rights partner…
The German Bundesliga was the first of the 'Big Five' European football leagues to secure a media-rights deal with Chinese state broadcaster CCTV for the 2021-22 season
China Media Group, the Chinese state media company, has strengthened its hold on the Olympic broadcast rights in the country in a four-Games agreement that runs until the recently-awarded Brisbane 2032…
As the fallout continues from the collapse of PP Sports, the media rights value of major European football properties in China has fallen sharply in new deals agreed ahead of the 2021-22 season
Chinese, female-skewed social media and e-commerce platform Xiaohongshu has agreed two significant sports partnerships, with state broadcaster CCTV and the women's national football team
Chinese digital media operators Tencent and Kuaishou have sublicensed on-demand and short-form video rights for the Tokyo 2020 Olympics and Beijing 2022 Winter Olympics from state broadcaster CCTV
The Chinese Super League is heading for a massive drop in its domestic media-rights income under a series of deals being finalised for the 2021 season onward.
The Team Marketing agency has initiated the sales process in China for broadcast rights to Uefa club competitions from 2021-22 to 2023-24
Chinese state broadcaster CCTV is to resume live broadcasts of NBA games on March 8, beginning with the All Star game that day, according to media reports in China
Three big deals by telco China Mobile have raised cautious hopes for competition in the Chinese rights market after a dreadful 2020.
Chinese streaming platform China Mobile Migu will carry live and on-demand coverage of the 2020 Tokyo Olympics, the Beijing 2022 Winter Olympics and the 2022 Fifa World Cup, under a deal with state broadcaster…