IMG helps create competitor for UK rights with Eleven venture

The success of Eleven Sports’ soon-to-launch UK and Ireland operation – in partnership with the IMG agency – will depend on the broadcaster’s ability to negotiate fruitful carriage deals with operators that did not bid aggressively for the properties Eleven will base its channels upon.

The success of Eleven Sports’ soon-to-launch UK and Ireland operation – in partnership with the IMG agency – will depend on the broadcaster’s ability to negotiate fruitful carriage deals with operators that did not bid aggressively for the properties Eleven will base its channels upon.

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