HomeFootballUnited Kingdom

IMG helps create competitor for UK rights with Eleven venture

The success of Eleven Sports’ soon-to-launch UK and Ireland operation – in partnership with the IMG agency – will depend on the broadcaster’s ability to negotiate fruitful carriage deals with operators that did not bid aggressively for the properties Eleven will base its channels upon.

NAPLES, ITALY - DECEMBER 18: Lorenzo Insigne and Dries Mertens of SSC Napoli celebrate the 2-0 goal scored by Dries Mertens during the Serie A match between SSC Napoli and FC Torino at Stadio San Paolo on December 18, 2016 in Naples, Italy. (Photo by Francesco Pecoraro/Getty Images)

To access this content requires a subscription

Please login with an account that does have access, or contact our sales team on
+44 (0) 20 7265 4100 or email webhelp@sportbusiness.com

Most recent

The Swedish Hockey League has ensured its long-term financial security by boosting the value of its domestic rights over a third in a renewal with TV4 Media out to 2029-30.

UK commercial broadcaster ITV is not thought to have seen any competition in its latest five-year renewal of British Touring Car Championship rights.

Amazon’s push for New Zealand Cricket rights in India stirred the local media-rights market, helping the board secure a strong deal with the ecommerce giant. But the market does not expect Amazon to move quickly into sports rights in India – instead, it anticipates the same careful approach the company has used in other territories it has entered.

Eleven needed to retain LaLiga rights in Belgium to strengthen its position in carriage negotiations next year.