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IMG helps create competitor for UK rights with Eleven venture

The success of Eleven Sports’ soon-to-launch UK and Ireland operation – in partnership with the IMG agency – will depend on the broadcaster’s ability to negotiate fruitful carriage deals with operators that did not bid aggressively for the properties Eleven will base its channels upon.

NAPLES, ITALY - DECEMBER 18: Lorenzo Insigne and Dries Mertens of SSC Napoli celebrate the 2-0 goal scored by Dries Mertens during the Serie A match between SSC Napoli and FC Torino at Stadio San Paolo on December 18, 2016 in Naples, Italy. (Photo by Francesco Pecoraro/Getty Images)

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