HomeFootballLatin America

Perform-IMG call off fruitless Copa Sudamericana tender

Copa Sudamericana rights could be sold to a single broadcaster across Latin America and Brazil, as FC Diez Media has called off tender processes in both territories and entered private negotiations.

RIO DE JANEIRO, BRAZIL - DECEMBER 13: Players of Independiente celebrate with the trophy after victory of the Copa Sudamericana 2017 final between Flamengo and Independiente at Maracana stadium on December 13, 2017 in Rio de Janeiro, Brazil. (Photo by Buda Mendes/Getty Images)

To access this content requires a subscription

Please login with an account that does have access, or contact our sales team on
+44 (0) 20 7265 4100 or email webhelp@sportbusiness.com

Most recent

Premier League club Liverpool’s decision to launch ‘paid-for’ content options on global video-sharing platform YouTube is a taster of how the platform will develop its sports-broadcasting partnerships.

TF1 and M6’s joint acquisition of Euro 2020 free-to-air rights was struck at a similar per-match fee as the one they paid for the last comparable edition of the tournament, in 2012.

There are two truisms in the sale of sports media rights which at first glance appear difficult to reconcile. One is that every market has a unique set of characteristics and the value earned is contingent upon those characteristics at the moment the rights are sold. The other is that the early deals in a market-by-market sales cycle create a psychological benchmark which affects how sales in the following markets play out.

The International Olympic Committee extended a long run of media-rights revenue growth in Japan in its latest deal with the market’s free-to-air broadcaster consortium for 2026 to 2032, when the special case of the large Tokyo 2020 sales cycle is disregarded.