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Sustained struggles for Premier League in Asia as Japan, Philippines values fall

WATFORD, ENGLAND - APRIL 15: Andre Gray of Watford reacts after missing a chance at goal during the Premier League match between Watford FC and Arsenal FC at Vicarage Road on April 15, 2019 in Watford, United Kingdom. (Photo by Marc Atkins/Getty Images)

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After several cycles of decline, the value of Formula One rights in Germany has more than doubled in pay-television broadcaster Sky Deutschland’s exclusive deal for the 2021-24 cycle.

The German Football League (DFL) faced an absence of new bidders, a change in strategy from incumbent Sky Deutschland and an unstable economy as it went to market with its 2021-25 domestic rights. The tough conditions left experts to conclude the league had done well to avoid a larger income drop for the cycle.

Indonesian OTT platform Mola TV is scaling back its investment in sports content after concluding it is not delivering value for money. The move is a blow to rights-holders selling into Indonesia as the well-resourced Mola has recently been the source of considerable rights-fee inflation.

Pay-television broadcaster SuperSport kept its Formula One rights fee steady in its latest renewal covering sub-Saharan Africa. But it has lost some exclusivity in the region with the launch of Formula One’s premium OTT service F1 TV Pro.