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Sustained struggles for Premier League in Asia as Japan, Philippines values fall

WATFORD, ENGLAND - APRIL 15: Andre Gray of Watford reacts after missing a chance at goal during the Premier League match between Watford FC and Arsenal FC at Vicarage Road on April 15, 2019 in Watford, United Kingdom. (Photo by Marc Atkins/Getty Images)

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LaLiga has secured modest increases in its latest deals across Bulgaria, the Czech Republic and Slovakia but it saw its value drop in Romania after a protracted bidding process.

Uefa has secured one of its largest cycle-on-cycle increases in recent years after securing a deal with Armenian newcomer OTT player Vivaro Media, which has made an aggressive entry into the market.

Optus is thought to have faced competition from only one other bidder for the Premier League rights: US-based media group ViacomCBS.

The deadline gives the four remaining companies – Team Marketing, Relevent Sports Group, Endeavor and Infront – one last chance to improve or amend their bids to become the exclusive commercial rights agent of Uefa club competitions.