Premiership Rugby lines up D2C offer to boost income after BT renewal

Premiership Rugby Limited and UK telco BT’s agreement in December on a three-season renewal marked the end of a saga that saw its fair share of twists and turns. But while the rights-holder will see a drop in annual rights revenue compared with the final season of the current deal, it is thought to view a direct-to-consumer strategy as a viable means of addressing the shortfall.

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