Premiership Rugby

Premiership Rugby Limited and UK telco BT’s agreement in December on a three-season renewal marked the end of a saga that saw its fair share of twists and turns. But while the rights-holder will see a drop in annual rights revenue compared with the final season of the current deal, it is thought to view a direct-to-consumer strategy as a viable means of addressing the shortfall.

Premiership Rugby’s plan to halt relegation and grow its league to 13 clubs next season has been put on hold due to opposition from pay-television broadcaster BT Sport, its domestic broadcast rights-holder.

BT Sport has finalised its retention of domestic broadcast rights to Premiership Rugby in an agreement that will extend the UK pay-television broadcaster’s coverage to 2024.

UK pay-television broadcaster BT Sport is reportedly closing in on an extension to its rights deal with Premiership Rugby after electing not to pursue a compensation claim for disruption to the rugby union…

UK pay-television broadcaster BT Sport is to broadcast all Premiership Rugby matches played behind closed doors this season and will offer free access to club season ticket holders until at least the end…

This Saturday’s Premiership Rugby final will be shown domestically only on pay-television broadcaster BT Sport after talks broke down between the rights-holder and UK public-service broadcaster the BBC.

BT Sport has struck a deal with Premiership Rugby that will see it air every game that is played behind closed doors for the rest of the season after the league’s resumption.

Premiership Rugby, operator of the top division of English rugby union, is entering the final season of its domestic rights deal with BT with no clear plan for the forthcoming cycle after rejecting a robust renewal offer, industry sources told SportBusiness Media.

Swedish pay-television broadcaster C More Entertainment has agreed a deal to show live coverage of Premiership Rugby, England’s top division of club rugby union, in the Scandinavian country for the first time.

Increasing the number of live Premiership Rugby matches broadcast had an “immediate and tangible” impact on its international distribution and income, according to the league’s commercial director Dominic Hayes.

The English Premiership has at least quadrupled in value and significantly increased its coverage in sub-Saharan Africa, taking advantage of competition between pay-television broadcasters

Interview with Dominic Hayes, Premiership Rugby’s commercial director, about new deals in sub-Saharan Africa for the top-tier rugby union league

USA

NBC Sports Group has acquired rights in the US for the Premiership, the top division of rugby union in England.

Premiership Rugby, the organising body for the top division of club rugby union in England, has signed a new international rights deal with the RDA TV agency and multinational telco Altice.

Premiership Rugby has reported a six-per-cent increase in the audience for its live matches on UK pay-television broadcaster BT Sport.

UK pay-television broadcaster BT Sport renewed its rights to English Premiership Rugby last week, paying a strong increase in rights fee.

Interview with Dominic Hayes, commercial director at Premiership Rugby, on the league’s six-season media rights deal with UK pay-television broadcaster BT Sport