Swedish pay-television broadcaster C More Entertainment has agreed a deal to show live coverage of Premiership Rugby, England’s top division of club rugby union, in the Scandinavian country for the first time.
Increasing the number of live Premiership Rugby matches broadcast had an “immediate and tangible” impact on its international distribution and income, according to the league’s commercial director Dominic Hayes.
The English Premiership has at least quadrupled in value and significantly increased its coverage in sub-Saharan Africa, taking advantage of competition between pay-television broadcasters
Interview with Dominic Hayes, Premiership Rugby’s commercial director, about new deals in sub-Saharan Africa for the top-tier rugby union league
NBC Sports Group has acquired rights in the US for the Premiership, the top division of rugby union in England.
Premiership Rugby, the organising body for the top division of club rugby union in England, has signed a new international rights deal with the RDA TV agency and multinational telco Altice.
Premiership Rugby has reported a six-per-cent increase in the audience for its live matches on UK pay-television broadcaster BT Sport.
UK pay-television broadcaster BT Sport renewed its rights to English Premiership Rugby last week, paying a strong increase in rights fee.