HomeCricketIndia

ICC looking for IPL-scale uplift as broadcasters prepare bids

(Photo by Tom Jenkins/Getty Images)

The International Cricket Council is anticipating its media rights income to track the recent growth of the Indian Premier League as the sport’s global governing body takes its rights to the Indian market.

You need to have a subscription to access this content

If you would like more information on our Media product please contact our sales team

Already have an account? Sign in here

Most recent

Media group ARY agreed a high entry price to acquire exclusive domestic streaming rights in Pakistan to the national cricket team’s matches against the West Indies in June and against England this autumn.

Serie A's chief executive Luigi De Siervo told SportBusiness Media the league is aiming to earn between €400m to €500m per season after changes to the Melandri law.

Disney Star launched a stunning late bid to secure Cricket Australia’s media rights in the Indian subcontinent from 2023-24 to 2029-30, taking the rights from under the nose of rival Sony. 

Sony Pictures Network India has solidified its position as India’s primary broadcaster of multi-sports events after agreeing an increased fee for this summer’s Commonwealth Games, as well as securing rights – free of cost – for the World Athletics Championship.