Sportfive appoints Glat, Loy to lead US operation
The Sportfive agency has appointed veteran sports executives Neil Glat and Steve Loy to head its United States leadership team as part of a new strategic direction in the North American market
NBC joins Fox as USFL domestic broadcast partner
NBC Sports will join Fox Sports as a domestic broadcast partner of the revived United States Football League, with NBC carrying 21 games and Fox airing 22 of the 43 total games in the league's debut season
Formula 1 TV ratings in US up 54 per cent over 2020
The rising popularity of Formula 1 in the United States has been further shown by ESPN networks averaging 934,000 viewers per race in 2021, shattering the previous domestic broadcast record of 748,000…
Nascar Roots series shifting to FloSports in multiyear streaming partnership
Nascar and sports streaming service FloSports have announced a multiyear partnership that will make the FloRacing vertical the new home of Nascar's Roots properties.
ESPN to offer inaugural monetized sports Twitter Space as fundraiser for V Foundation
ESPN will become the first sports organization to monetize a Twitter Space on December 2 when listeners will pay a $0.99 entry donation to benefit The V Foundation for cancer research
NWSL secures long-term Nike agreement and short-term CBS extension
The National Women’s Soccer League and leading sportswear manufacturer Nike have signed a long-term extension agreement, which is "the largest" commercial partnership in league history.
Top Rank secures Amazon Prime Video rights deal in Japan
Boxing promoters Top Rank and Teiken Promotions have unveiled a partnership with Amazon Prime Video Japan to livestream multiple events in 2021 and 2022.
CBS Sports acquires US media rights to FA Women’s Super League
CBS Sports has bolstered its soccer coverage in the United States by securing a multiyear deal to broadcast the FA Women’s Super League across its portfolio during the 2022-23 and 2023-24 seasons.
Fox Sports secures US media rights to 2024, 2028 European Championships
Fox Sports has significantly bolstered its global soccer rights in the United States by securing a six-year agreement with Uefa which includes the 2024 and 2028 European Championships
National Lacrosse League secures US rights deal with ESPN
The National Lacrosse League has secured a major boost by striking a landmark domestic rights deal with ESPN, in which every NLL game will be carried on an ESPN network or platform.