Matthew Glendinning

M&S Food, the food division of the M&S retail chain, has signed multi-year sponsorships with the Football Associations of England, Scotland, Wales and Northern Ireland

Brand valuation consultancy firm Brand Finance has named Real Madrid as the world’s most valuable football brand for a fourth consecutive year.

Deutsche Telekom has extended its sponsorship of the German Football Federation (DFB) until 2024, allowing it to leverage the IP rights with existing media rights deals for major international tournament…

Sporting goods brand Adidas has signed as the exclusive global sponsor of Uefa Women’s Champions League coverage for sports streaming platform and global broadcaster DAZN, as well as partner YouTube.

Mexico’s largest Insurance broker INTERprotección has signed as the latest sponsor of the new electric off-road racing series Extreme E.

Italian television executive Antonio Marano has been named as the new commercial director of the Milan-Cortina Foundation 2026, the organising committee for the Italian Winter Olympic and Paralympic Games

IMG Arena, the sports betting unit of the IMG agency, has soft-launched its in-play betting golf product outside of North America on the Bet365 platform at this week’s Shriners Hospitals for Children O…

Olympic TOP sponsor Bridgestone has signed as a Presenting Partner of Eurosport’s multi-screen coverage of the Tokyo 2020 Olympic Games across Europe.