Google signs with USOPC, NBCUniversal for Paris 2024 coverage
The United States Olympic & Paralympic Committee (USOPC) has partnered with Google and NBCUniversal to enhance coverage of the upcoming Olympic and Paralympic Games in Paris.
Genius Sports, X launch new advertising product
Genius Sports, the sports data and betting services company, has teamed up with social media platform X to launch Trend Genius, a new product designed to accelerate advertising spend during major sporting events.
Puma to push new brand campaign through Eurosport’s Paris 2024 coverage
German sportswear and equipment manufacturer Puma has agreed a deal with Warner Bros. Discovery to sponsor Eurosport’s linear television coverage of the 2024 Olympic Games.
State of Origin decider pulls record viewing figures for Nine
The State of Origin series decider, which saw New South Wales defeat Queensland 14-4 to clinch the title, pulled in record viewing figures for commercial free-to-air broadcaster Nine.
Content creators to the fore as WBD links up with YouTube for Paris 2024
Warner Bros. Discovery (WBD) has agreed a content partnership with YouTube for the upcoming Olympic Games, which will utilise a raft of the video-sharing platform’s creators.
Viewership, attendance figures up for Volleyball Nations League
Volleyball World, the commercial entity created by the International Volleyball Federation (FIVB) and private equity firm CVC Capital Partners, has reported new benchmarks in attendance, viewership and global engagement for this year’s edition of the Volleyball Nations League (VNL).
NFL to launch new Good Morning Football show with Roku
The NFL Media arm of the National Football League has signed up Roku as the launch partner for a new programming concept launched as part of a revamp of its ‘Good Morning Football’ property.
Pastor leaves Amazon for DAZN ad sales role in Spain, Portugal
Sports streaming platform DAZN has appointed Sara Pastor as senior vice-president of ad media sales for its operations in Spain and Portugal.
Pluto TV agrees wide-ranging DACH deal with PDC Europe
Paramount-owned streaming platform Pluto TV has agreed a media rights and sponsorship deal with the PDC Europe subsidiary of the Professional Darts Corporation.
Sky Sports Golf signs up Adidas to supply apparel
UK pay-television broadcaster Sky has agreed a sponsorship deal with German sportswear and equipment manufacturer Adidas focused on its dedicated golf channel.