Analysis

Pay-television broadcaster Sony Pictures Networks renewed its deal for World Archery media rights in the Indian subcontinent with an expectation that viewership will grow in the country.

Cricket Australia has agreed four-season renewals in the US and the Caribbean with Willow and Sportsmax, as well as its first ever deal in Latin America with ESPN.

The International Basketball Federation (Fiba) has secured an increase for its rights in the Baltics but saw their value decline in Italy due to weak competition.

Sources say Zee is in talks with the BCCI regarding second-tier and emerging Indian players participating in the UAE T20 League at a future stage.

The sharp increase in the UFC’s value was driven by two rounds of competitive bidding between CJ, Eclat and a third bidder understood to be a local agency.

The initial burst of deals across Europe are the first to be announced for the new cycle, and also the first major deals agreed by the DFB since it took DFB-Pokal rights back in house.

FuboTV’s Premier League deal brings it into direct competition with DAZN in Canada as they vie for the disposable income of Canadian soccer fans.

The tender, issued by South American football’s governing body Conmebol and its commercial rights sales agent FC Diez Media, gives interested parties the option of a single bid for exclusive rights to both competitions.

United Media has renewed exclusive rights to Formula One in Bulgaria at an increased fee, albeit at a level far below the property’s previous peak.

Euroleague Basketball’s new deal with Okko is set to almost treble the competition’s media rights value in Russia, but the agreement’s commencement will likely depend on a swift conclusion of the war in Ukraine.

Though the global sports industry’s response has been far from unanimous, several rights-holders have taken a view that cancelling or postponing broadcast deals with Russian companies is either morally correct or the safest PR move.

Uefa has secured increases for rights to its national team properties across Central and Eastern Europe, benefitting from strong competition across the continent.

Apple’s first foray into sport may appear similar to Amazon’s low-cost experimentation, but the tech giant plans to accelerate into a wide-ranging premium sports strategy.

Spanish public-service broadcaster RTVE will spread its coverage across its flagship free-to-air channel La 1 and its free-to-air sports channel Teledeporte.

Pay-television broadcaster Star India has renewed its exclusive multi-platform rights for the English Premier League at a reduced fee.

StarHub faces a challenge to monetise its Premier League rights given the strong fee it has paid and difficult conditions in Singapore's pay-television market.

Indian broadcasters are now expecting the hotly anticipated tender for rights to the Indian Premier League to be delayed until after this year’s edition of the tournament.

Nordic Entertainment Group (Nent) has delivered the Premier League another strong increase in the Netherlands, though the scale of the uplift is smaller than Nent's deals in other markets.