Analysis

European Professional Club Rugby has agreed four media-rights deals in recent weeks which it hopes will increase the exposure of its competitions.

MP & Silva’s victory in the tender for 2019 Copa América rights hinged on the agency’s knowledge of deals struck by Conmebol’s previous partner, the Datisa agency.

Tennis Australia told TV Sports Markets its commitment to an open tender for its domestic rights allowed commercial broadcaster Nine to acquire them in a surprise deal.

Fierce competition helped the Board of Control for Cricket in India earn a substantial increase in the value of its global media rights last week.

Globo’s latest deals with Santos and São Paulo mean only three Brazilian Série A clubs are yet to sell their domestic free-to-air and pay-per-view rights from 2019 onward.

Sina Sports is aiming to grow its mass-participation events to make up for its decision not to compete for premium sports rights, Sina’s senior vice president has told TV Sports Markets.

Pan-African pay-television operator Kwesé TV says it is “committed to honouring its financial obligations to all rights-holders, production companies and suppliers” after TV Sports Markets learned of missed payments to several rights-holders.

Indian pay-television broadcaster Star India this month became the latest beneficiary of beIN Sports’ move to acquire cricket content in the Middle East and North Africa.

Major League Baseball has secured an uplift in the value of its media rights in China despite the early termination of its deal with LeSports.

Digital media specialists Perform this month agreed to pay an increase of about 30 per cent to retain Spanish LaLiga media rights across Germany, Austria and Switzerland.

GolTV has emerged victorious in the third tender for Ecuadorian club football rights this year, overcoming the annulment of its previous deal and an initial vote awarding the rights to DirecTV.

UK viewing data for the week between Monday 26th March and Sunday 1st April. This week we also include March's leading pay-television audiences.

UK viewing data for the week between Monday 19th and Sunday 25th March. Please note that the week's data for the BT Sport channels is currently not available. Watching Brief Vol. 203

UK viewing data for the week between Monday 12th and Sunday 18th March. Please note that the week's data for the Sky Sports Action and the BT Sport channels is currently not available. T

The media-rights value of the Six Nations is dominated by those nations that compete in the tournament: England; France; Ireland; Italy; Scotland and Wales. International rights represent about 5.3 per cent of the global media-rights value in 2018.

The International Handball Federation told TV Sports Markets this week it agreed an eight-year global media-rights deal with the MP & Silva agency – rather than its usual four-year cycle – due to the long-term financial security it will provide.

Next week’s first-round bids for Asian Football Confederation commercial rights are expected to see an unprecedented level of competition between all major sports-rights agencies.

UK telco BT has renewed deals for two relatively cheap properties this month, each providing a lot of content and niche, loyal fanbases: the National League – the fifth tier of English football – and British top-tier speedway.