Analysis

The German football federation earned an increase of almost 50 per cent in the value of its domestic third-tier 3. Liga rights following deals with Deutsche Telekom and ARD last week.

Uefa’s change in format and centralisation of all national team rights from 2018-19 onward has helped European football’s governing body increase the value of its rights in the UK by about 84 per cent.

Italian public-service broadcaster Rai and sports broadcaster Eurosport have renewed their deals for the Giro d’Italia, but the shorter domestic contract length and dramatic fee increase in both deals illustrates a more aggressive approach from commercial rights-holder RCS Sport.

Team Marketing, Uefa’s sales agent for the Champions League and Europa League, is in final negotiations with one party – believed to be the Desports agency – over rights in China.

The value of Fifa World Cup rights in Greece is likely to fall in any new deal, TV Sports Markets understands. A tender is currently open for rights to the 2018 tournament.

Agency Lagardère Sports has paid a slight increase to acquire international rights to Concacaf events.

South African mixed martial arts promotion the Extreme Fighting Championship will have its events shown live on public-service broadcaster the SABC for the next two years, increasing its exposure in its home market.

Cricket Australia will earn about A$65,000 (€46,000/$49,000) per season from free-to-air deals struck in Fiji and Papua New Guinea late last year.

In the latest interactive monthly data report, TV Sports Markets analyses media-rights in some of the top Football properties outside of Europe

In the latest interactive monthly data report, TV Sports Markets analyses media-rights in some of the top Football properties outside of Europe

UK viewing audiences for the week between Monday 9th January and Sunday 15th January. Watching Brief Vol. 140

Lagardère Sports has completed 18 free-to-air deals in sub-Saharan Africa for the 2017 Africa Cup of Nations, pushing deals over the line with discounted prices and the inclusion of several other tournaments.

Uefa took advantage of strong broadcaster interest in Belgium, driven by the success of the national team, to secure an increase in the value of its national team rights package last month.

Kwesé Sports and SuperSport will share pay-television rights to the 2018 Fifa World Cup in sub-Saharan Africa after both broadcasters agreed to acquire the rights non-exclusively outside South Africa, TV Sports Markets understands.

The vindication last month by a Roman court of the way Lega Serie A sold its media rights for the current cycle was absolute, but not definitive.

Football Federation Australia’s new domestic deal for top-tier A-League rights has succeeded in squeezing a good increase from an uncompetitive landscape.

German bank Deutsche Kreditbank (DKB) took the unusual step of acquiring International Handball Federation World Championship media rights this month.