2026 Fifa World Cup
Public-service broadcaster ORF secured exclusive rights in Austria to the 2026 Fifa World Cup after agreeing to pay a slight uplift in its media rights fee.
Australian public-service broadcaster SBS renewed its rights to the Fifa Men’s World Cup after agreeing to pay a large uplift on the fee for the previous tournament.
Australian public-service broadcaster SBS has renewed its rights to the Fifa Men’s World Cup, securing an exclusive deal for all 104 matches of the 2026 edition.
Brazilian broadcaster Globo will hold rights to the home matches of nine out of the ten South American nations aiming to qualify for the 2026 Fifa World Cup
A quartet of South American football associations have banded together to sell media rights to their home 2026 Fifa World Cup qualifiers, in what experts regard as a step in the right direction for the region’s international football rights market.
Globo’s loss of exclusive digital rights to the 2022 Fifa World Cup unleashed the potential of alternative broadcasts in Brazil, as Brazilian influencer Casimiro’s streams of World Cup matches broke the country’s YouTube and Twitch’s live viewership records.
Local sources say that Fifa’s sales team is already active in the region for sales to the 2026 tournament – to be held across the US, Mexico and Canada – and has been speaking with media companies to ‘warm up’ the market ahead of negotiations next year.
Fifa made the decision to move APAC media rights sales in-house earlier this year and is thought to have notified its two current sales agencies in the region, Infront and Dentsu, several months ago.