German Bundesliga

Football

The proliferation of new digital platforms, coupled with the now global availability of content, have been the main challenges in monitoring the piracy of the Bundesliga in recent years, according to Athletia,…
Football

The German Bundesliga’s international sales and marketing arm, Bundesliga International, is set for a busy 12 months of media-rights sales as the league approaches the conclusion of deals across the Americas, Asia, Middle East and North Africa.
Football

Germany’s Bundesliga is preparing itself to launch an over-the-top subscription service in certain international markets at the start of the 2020-21 season.
Football

Quadruple play service provider YouSee has sublicensed rights to Germany’s Bundesliga in Denmark from the Nordic Entertainment (Nent) Group, adding to its coverage of the English Premier League.
Football

Streaming service DAZN’s two-season Bundesliga sublicensing deal with US media group Discovery has strengthened its position in Germany and Austria ahead of the league’s upcoming domestic tender.
Football

German pay-television broadcaster Sky Deutschland will continue to distribute in public establishments Bundesliga matches that have been recently acquired by streaming service DAZN, until a longer-term…
Football

German pay-television broadcaster Sky Deutschland is reportedly planning to offer top-tier Bundesliga football matches on a pay-per-view basis for the first time through a partnership with digital platform…
Football

Streaming service DAZN, having taken over Bundesliga rights to 40 matches in Germany and Austria from sports broadcaster Eurosport, is yet to complete a deal for those matches to be shown in public establishments
Football

Online retailer Amazon has opted to make its live radio coverage of the Bundesliga, DFB Pokal and Uefa Champions League available free to users in Germany
Football

Arne Rees talks about the Bundesliga's New York office, fandom in the Americas, and how the league is positioning itself in the region.
Football

Robert Klein talks about the ongoing international media-rights sales process for the Bundesliga, the US market, and 'football as it's meant to be'.
Football

OTT streaming platform DAZN has agreed a carriage deal in four markets with US media company Discovery for its international sports broadcaster Eurosport, along with an exclusive sublicensing agreement…
Football

The German Football League (DFL) has entered into a partnership with digital and social media agency 433 designed to build the presence of the top-tier Bundesliga across social media platforms
Multi-sport

FanDuel Group, the US sports betting operator, has become the first in the country to agree a deal for betting streaming rights
Football

Deutsche Fußball Liga chief executive Christian Seifert has hinted that the organising body of the top two divisions of German football will push to remove the 'no-single-buyer' rule ahead of the auction …
Football

Pay-television broadcaster Eleven Sports may have fallen on hard times in the UK and Ireland, but its opportunistic acquisition strategy has cleared a pathway to success in Portugal's broadcast market

In the latest interactive monthly data report, SportBusiness Media analyses the media-rights landscape in Germany, Austria and Switzerland.

The German market is bracing itself for a new Bundesliga tender this summer, with media chatter at this year’s Spobis conference in Düsseldorf concentrated on the parties set to be involved.