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Sky set to take Bundesliga PPV with Onefootball tie-up – report

German pay-television broadcaster Sky Deutschland is reportedly planning to offer top-tier Bundesliga football matches on a pay-per-view basis for the first time through a partnership with digital platform Onefootball.

The Bloomberg news agency said a deal with Onefootball would allow the Berlin-based company to show single matches and share the fee revenue with Sky. A match will reportedly cost between €3 ($3.34) and €4.

The partnership would also reportedly include matches from the DFB-Pokal cup competition and the second-tier 2. Bundesliga. It comes as Sky is facing growing competition from digital rivals.

OTT streaming platform DAZN last month agreed a carriage deal in four markets with US media company Discovery for its international sports broadcaster Eurosport, along with an exclusive sublicensing agreement for rights to the Bundesliga in Germany and Austria.

The distribution partnership made the Eurosport 1 HD and Eurosport 2 HD channels available to DAZN subscribers in Austria, Germany, Italy and Spain from August 1. As part of the agreement, DAZN exclusively sublicensed 45 Bundesliga matches from Discovery in Germany and Austria.

Onefootball struck a similar partnership to that mooted with Sky in April. International sports broadcaster Eleven Sports announced its intention to launch a pay-per-view offering after agreeing a global partnership with Onefootball.

Eleven said the deal with the youth-orientated platform would lead to the creation of the first in-app, pay-per-view live streaming football offer.