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DFL partners with 433 to boost Bundesliga social media presence

The German Football League (DFL) has entered into a partnership with digital and social media agency 433 designed to build the presence of the top-tier Bundesliga across social media platforms.

Under the deal, the two parties will share and create content on a regular basis throughout the season. The content will include the best of Bundesliga action, but also look to give fans a deeper insight into the clubs and players. The agency will go behind the scenes during the league’s international activities, supporting Bundesliga Experience events and club tours over the coming months.

Bundesliga International chief executive, Robert Klein, said: “It’s important that, whilst the Bundesliga is the best attended football league in the world, we work with 433 to expand our storytelling around ‘Football As It’s Meant To Be’ so that we can bring even more fans closer to the game here in Germany. With the channels 433 use and style of content they share, together we will increase social engagement in the league, particularly with younger fans who are our future.”

The social media channels of 433 have over 37 million followers and fans across Instagram, Facebook, Twitter, Snapchat, YouTube and TikTok.