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YouSee adds Bundesliga coverage to Xee in Denmark

Quadruple play service provider YouSee has sublicensed rights to Germany’s Bundesliga in Denmark from the Nordic Entertainment (Nent) Group, adding to its coverage of the English Premier League.

The two-season deal, covering 2019-20 and 2020-21, gives YouSee, which is owned by telco TDC Group, the rights to broadcast one match per match-week on a Saturday. It will broadcast the rights on the Xee channel, which is a joint venture with Fox Networks Group.

The first match to be broadcast on Xee will be between Borussia Dortmund and Bayer Leverkusen on September 14.

Nent will continue to broadcast all other matches from the Bundesliga for the next two seasons. It holds rights in Denmark after agreeing a three-season deal with Bundesliga International, the leagues international sales and marketing unit, before the start of the 2018-19 season.

This is YouSee’s second sports rights acquisition. Earlier this year it agreed a three-season sublicensing deal, again with Nent, for half of the multi-territory broadcaster’s English Premier League rights, from 2019-20 to 2021-22. At the time, several market experts told SportBusiness Media that they believed the Premier League deal would not be the end of YouSee’s sports rights strategy.

YouSee’s coverage of its first Premier League match, between Manchester United and Chelsea, had an audience of 107,000.