Balkans

Football

Pay-television broadcaster A1 Bulgaria has extended its rights to the Uefa Champions League and also secured rights to the Europa League and new third-tier Europa Conference League for the next three seasons
Football

Arena Sport, the pay-television broadcaster owned by Serbian telecoms operator Telekom Srbija, has landed rights in the Balkan region to the English Premier League in a six-season deal
Football

Lega Serie A has accepted offers for rights to Italian football’s Coppa Italia and Supercoppa from 2021-22 to 2023-24 in four European countries, along with Australia, Hong Kong, Mongolia, Vietnam and s…
Football

Pay-television broadcaster DigitAlb has agreed a new deal in Albania and Kosovo for exclusive rights to the Bundesliga, the top tier of club football in Germany
Football

The Infront agency has finalised its first Serie A media-rights deal since taking over from rival IMG as the league’s international rights-holder, sealing a deal in the Balkans with pay-television broadcaster A…
Football

Pay-television broadcaster A1 Bulgaria will continue to broadcast Spanish football’s LaLiga for at least another five seasons after securing a new rights deal.
Football

IMG Arena, the sports betting arm of the IMG agency, has secured betting streaming and data rights to the Croatian First Football League from 2022-23 onwards in a ‘multi-year’ agreement with Endorphin Mag…
Basketball

The International Basketball Federation (Fiba) has signed a long-term rights deal with pan-regional broadcasting group United Media across nine markets in Southern Europe
Football

The rivalry between United Media and Telekom Srbija is having dramatic effects on the sports broadcasting landscape in the Balkans and beyond.
Football

Lega Serie A has accepted offers for broadcast rights to the Coppa Italia and Supercoppa Italiana in the Balkan region and also the Americas, excluding the US, from 2021-22 to 2023-24
Basketball

Lega Basket Serie A, the organising body for the top division of Italian basketball, has further extended its broadcast reach through various rights deals in European markets
Motorsport

Sport TV Croatia (SPTV), the free-to-air sports channel launched by the Croatian Olympic Committee (HOO) a decade ago, has become the latest broadcast to acquire rights to Extreme E, the electric off-road…
Multi-sport

Telekom Srbija, the state-owned Serbian telecoms operator, has expanded an agreement with Discovery to offer customers access to a number of the media group’s channels, including Eurosport.
Football

The value of Bundesliga rights in Poland has more than doubled for the 2021-25 cycle in the league’s deal with new entrant Nordic Entertainment Group, adding to a generally strong start to sales in Europe.
Football

The Ekstraklasa, the top tier of club football in Poland, has signed a new rights deal in the Balkan region with pay-television broadcaster Arena Sport
Multi-sport

Bosnian telecoms operator HT Eronet has extended its carriage agreement with Arena Sport, the pay-television broadcaster in the Balkan region
Football

Pan-regional broadcasting group United Media has sealed a wide-ranging broadcast rights agreement with Bundesliga International, the worldwide commercial rights sales arm of the German league
Football

The Asian Football Confederation has agreed a deal with United Media, owner of the Sportklub channels, to broadcast AFC competitions in Southeast Europe