China

The Infront agency has already exceeded its guarantee to Fifa for rights to the 2018 and 2022 World Cups across Asia with rights to the 2022 tournament still to sell in all but its most-valuable market, China, TV Sports Markets understands.

Chinese e-commerce company Alibaba has today (Thursday) announced a strategic investment in Suning Sports, the sports unit of conglomerate Suning, with the two parties set to explore joint activities between…

The PP Sports division of Chinese new media company PPTV has acquired television and online rights to the Bundesliga, the top division of German club football.

Football-focused digital media platform Dugout will launch in China after agreeing a partnership with sports digital consultancy and marketing platform Mailman.

Chinese internet company Tencent has extended its rights deal for the Tour de France cycling event.

Amaury Sport Organisation has struck broadcast rights deals in a host of overseas markets ahead of the 2018 edition of the Tour de France cycling race.

Chinese private equity firm Orient Hontai Capital has concluded its deal to acquire a majority stake in Spanish media group Imagina, parent company of the Mediapro agency.

Chinese online streaming company UCWeb has acquired rights in the country for football’s 2018 Fifa World Cup under a sublicensing deal with state broadcaster CCTV.

The Asian Football Confederation has today (Monday) entered into an agreement with the DDMC Sports International division of Chinese sports and entertainment company Wuhan DDMC Culture Co, and Fortis Sports, a joint venture made up of the Catalyst Media and Synergy Sports agencies, for its commercial rights for the period spanning 2021 to 2028.

London-based digital media company Copa90 has agreed a partnership with sports digital consultancy and marketing platform Mailman to take its youth-focused football content into the Chinese market.

Youku, the video streaming platform owned by Chinese e-commerce company Alibaba, has acquired rights to the 2018 Fifa World Cup.

Football’s Chinese Super League has become the first sports league in the country to launch an official account on social media platform Twitter.

Chinese digital platform Sohu has acquired rights for the World Rallycross Championship.

The Infront agency has invested in London-based digital media company Copa90, according to the Financial Times.

Chinese streaming service QIE Live has acquired rights to the newly-formed World Touring Car Cup (WTCR) motor-racing series.

Sina Sports is aiming to grow its mass-participation events to make up for its decision not to compete for premium sports rights, Sina’s senior vice president has told TV Sports Markets.

Major League Baseball has secured an uplift in the value of its media rights in China despite the early termination of its deal with LeSports.

The Formula One motor-racing championship has widened its broadcast reach in China for this weekend’s Chinese Grand Prix through three new rights deals.