Aggressive bidding from telcos has helped Uefa substantially grow the value of its club competition rights in Bosnia and Herzegovina, Croatia, Macedonia, Montenegro and Serbia.
Uefa completed the sale of Champions League and Europa League rights in the Balkans this week, increasing its media-rights income from the region by more than 20 per cent.
The aggressiveness of telco Telekom Srbija was a driving factor in increases in the value of the rights to the Uefa Champions League and Europa League in the Balkans.
Basketball: US cable sports channel Versus acquired rights for 16 games of the 2009-10 season of the NBA Develop-ment League, the official minor league basketball competition, in a deal with the NBA.
Football: German public-service broadcasters ARD and ZDF acquired the rights for up to 49 matches in football’s 2006 World Cup from Swiss agency Infront Sports & Media.