England
Aviva converts Premiership extension
Premiership Rugby has agreed a three-year extension to Aviva’s title sponsorship of English rugby union’s top-tier league.
Guinness joins forces with English and Welsh rugby unions
Guinness has agreed new partnerships with the Welsh Rugby Union and the English Rugby Football Union.
Kent’s historic home to change name under Shepherd Neame deal
Kent County Cricket Club has agreed a naming rights deal with Shepherd Neame to rebrand its home ground.
Pitch renews exclusive Tottenham distribution deal
The Pitch International agency has renewed its exclusive deal with English Premier League football club Tottenham Hotspur to distribute its weekly international programming block for the next three seasons.
Manchester United lands record Premier League broadcast payment
Manchester United has received a record broadcast payment of £60.8m for the 2012-13 Premier League season.
Continental drives away with St. George’s Park partnership
The FA has agreed a four-year deal for Continental Tyres to become an official supporting partner of the National Football Centre.
New sevens club tournament to tap into growth market
Premiership Rugby: Why it’s the right time to launch an international club sevens tournament
Fulham teams up with Adidas
English Premier League football club Fulham has announced a new “long-term” kit partnership with Adidas.