Germany

Features

Lagardère Sports last month secured coverage in Germany and Austria for the Kontinental Hockey League following years without a partner.

Digital media specialists Perform this month agreed to pay an increase of about 30 per cent to retain Spanish LaLiga media rights across Germany, Austria and Switzerland.

Some heavyweight deals have been struck in Germany over the past 12 months, so it was no surprise to hear at this year’s Spobis conference in Düsseldorf that no market-defining properties will be available in the immediate future.

The value of Formula One media rights in Germany will fall from 2018 onward following a flat renewal with RTL and the decision to not sell pay-television rights.

The Sauerland Promotion’s deal with Sport1 in Germany is of similar value to its previous deal with commercial broadcaster ProSiebenSat.1, TV Sports Markets understands.

The organisers of the ADAC GT Masters German motor-racing series have secured an increase of at least 40 per cent in a new domestic rights deal with Sport1.

IMG’s acquisition of Austrian skiing federation international rights has surprised the industry, as the move could change the balance of power in the winter sports media-rights market.

The value of Uefa Europa League media rights will grow by about 24 per cent in Germany and 20 per cent in Austria when new deals kick in from 2018-19.

The MP & Silva and Pragosport agencies are struggling to sell German Bundesliga rights in their respective European territories, leaving the league without a broadcast partner in a number of markets.

The NFL has increased the value of its free-to-air deal in Germany with ProSiebenSat.1 by about 20 per cent, and looks set to double the value of its pay-television deal with DAZN.

Last month’s Olympic Games sublicensing deal in Germany with ARD and ZDF has plugged a large gap in Discovery Communications’ revenue projections.

ARD and ZDF are close to a sublicensing deal with Discovery Communications for Olympic Games rights in Germany about nine months after negotiations between the parties broke down.    

Uefa turned down a strong bid from incumbent free-to-air Champions League rights-holder ZDF for its next cycle in Germany, instead accepting an offer from pay-television broadcaster Sky Deutschland for exclusive rights.

DAZN last month secured Major League Baseball rights, the only major US sports property missing from its portfolio in Germany, Austria and Switzerland.

The German football federation earned an increase of almost 50 per cent in the value of its domestic third-tier 3. Liga rights following deals with Deutsche Telekom and ARD last week.

After two days at the Spobis conference in Düsseldorf it is clear the German media-rights industry is waiting on the outcome of two key TV deals which will be agreed in the next six months.

German bank Deutsche Kreditbank (DKB) took the unusual step of acquiring International Handball Federation World Championship media rights this month.

German public-service broadcaster ARD is close to renewing its non-exclusive deal for Tour de France cycling rights at a small fee increase.

German pay-television broadcaster Sky triggered a clause to renew EHF Champions League rights late last year, extending its deal until 2019-20.