Germany
DFL bullish on domestic rights, but ‘flat is the new up’ in tough market
It’s still two months until the Bundesliga plans to auction its domestic media rights, but the timing of the publication of the packages that will be on offer to the market provided for plenty of water-cooler talk at the annual SpoBis conference in Hamburg last week.
EXCLUSIVE: ARD and ZDF have Euro 2028 rights locked up
ARD and ZDF, the public-service broadcasters in Germany, have regained rights directly to the Uefa European Championship in 2028, it has emerged
No single-buyer rule axed as DFL details seven live packages
One media company will be permitted to land exclusive domestic broadcast rights to the Bundesliga after the Bundeskartellamt, the German cartel office, agreed to scrap the ‘no single-buyer’ rule in its…
WTT finds broadcast home in Germany on Dyn Media
German streaming platform Dyn Media has added World Table Tennis (WTT) rights to its portfolio of chiefly domestic properties in a two-year agreement.
Live WWE programming returning to Germany with Bild
Live televised action from World Wrestling Entertainment is to return in Germany tomorrow (Tuesday) for the first time in 10 months, after Bild, the German newspaper and publisher owned by the Axel Springer…
CVC v Blackstone in bid to partner with Bundesliga in new media company
The battle to become the strategic partner of the German Football League (DFL) in a potential new media company is down to two private equity firms: CVC Capital Partners and Blackstone
DFL takes first step in 2025-29 domestic rights tender
The German Football League (DFL) has asked prospective bidders for domestic Bundesliga rights from 2025-26 to 2028-29 to register for the forthcoming invitation to tender
Amazon replaces Sky at same fee for Wimbledon rights in Germany and Austria
Amazon will show Wimbledon on Prime Video for the first time in any market after it stepped in to acquire rights in Germany and Austria when Sky exercised a break clause in its contract.
Formula E solves Germany TV puzzle but at some cost
Formula E is banking on a close working relationship with motorsports experts Red Bull to fuel interest in the electric racing series in Germany and overturn what it hopes is a short-term drop in media rights fee in its biggest market.
Bundesliga against Serie A-style revenue-share TV deal
The German Football League (DFL) has voiced its opposition to the type of revenue-sharing deal recently agreed between subscription sports broadcaster DAZN and Italy’s Serie A as it continues to prepare t…
Sky Deutschland leverages OTT brand in Virtual Bundesliga sponsorship
Wow, the streaming platform of Sky Deutschland, is to give its name to the Virtual Bundesliga (VBL) under a new sponsorship agreement announced by the German Football League (DFL) this morning
World darts final secures Sky Sports’ best-ever non-football audience
Sky amassed a total of 4.8 million viewers for last night’s PDC World Darts Championship final featuring 16-year-old Luke Littler, making it the most-watched darts event ever on the pay-television broadcaster and its Now streaming service.
Littler-mania driving record darts audiences in UK, Germany
The final of the PDC World Darts Championship tonight (Wednesday) is set to break even more records in the UK for Sky with the performances of teenage sensation Luke Littler having brought viewers flooding…
New German entrant DF1 provides Formula E with vital free-to-air home
Formula E has solved its biggest broadcast problem ahead of the new season, striking a free-to-air rights deal in Germany after the previous agreement was terminated with potentially legal implications
New player in German FTA market lands DEL rights, DAZN content
A new commercial television channel is to launch in Germany at the start of 2024 offering sports output until now showcased by ServusTV and also on the back of a content agreement with DAZN
F1 returns to RTL under multi-property Sky sublicensing pact
German media group RTL has secured rights to Formula 1, the German 2. Bundesliga and the English Premier League as part of a wide-ranging content sharing agreement with pay-television broadcaster Sky Deutschland
Amazon ousts Sky by netting Wimbledon rights in Germany and Austria
Online retail giant Amazon has secured Wimbledon rights for the first time in any market, after acquiring exclusive rights to the tournament in Germany and Austria from 2024 to 2027
DFB names media rights expert Blask as CEO; finances still hurt by historic tax issues
The German Football Association (DFB) has promoted its senior marketing and sales executive Holger Blask to the role of chief executive