Global

Features

Six second-tier cricket boards are facing difficult market conditions as they attempt to sell their global rights, with existing problems exacerbated by the Covid-19 pandemic.

Brazilian Série A football clubs and the Conferderação Brasileira de Futebol, the nation’s football association, may have learned the lessons of previous doomed tenders by opting for expertise over cash in its betting streaming and data rights deal for the 2020-23 cycle, experts told SportBusiness Media.

Twitch's three-year deal with ESL and DreamHack is a landmark for the streaming platform and another sign that the esports industry is adopting traditional media-rights principles.

Pent-up appetite for sports viewing is expected to be released in the immediate aftermath of the Covid-19 pandemic, giving rights-holders an opportunity to attract significant new audiences.
USA

The Thursday Night Football renewal between US tech and retail giant Amazon and the National Football League makes sense for both parties. But it does not mark a staging post from which Amazon could disrupt the make-up of the NFL’s main media-rights partners in the next cycle, US media experts say.

The International Swimming League is working on two fronts to increase exposure and engagement levels ahead of its second season. It is in renewal talks with many of the broadcasters who covered the league’s inaugural season, while pushing ahead with the development of its own direct-to-consumer OTT platform.

Inside this issue: CYCLING: Prospect of virtual Tour de Suisse prompts rights wrangle FOOTBALL: Match TV fends off new entrants to retain Uefa club rights in Russia

The offer Brazilian football clubs accepted for their international rights from the newly-created GSRM agency is much more realistic than the outlandish valuations that characterised previous tenders, experts told SportBusiness Media.

The Tour de Suisse cycling race may be held virtually this year due to the Covid-19 pandemic. But it is not certain that the Infront agency, which distributes the media rights to the physical event, will have the rights to the e-cycling equivalent.

Inside this issue: MULTI-SPORT: Sports-media industry braces for post-Covid 19 world CYCLING: IMG closes in on Giro d’Italia international rights renewal FO

Trading in sports media rights has stopped. This has never happened before. The last time global sport came to a standstill was for the Second World War, some time before the sports-rights industry was born.

The European Volleyball Confederation (CEV) secured an uplift for its club-competition betting streaming and data rights in its deal with the IMG Arena agency, but the valuation was still well below the rights-holder’s expectations for the property.

The investment of Eurosport Events in global rights to the Speedway World Championships and Speedway of Nations series makes sense for the company on several fronts, independent experts say.

The IMG agency is on the verge of retaining international rights to the Giro d’Italia cycling stage race despite heavy interest from US media giant Discovery, SportBusiness Media understands.

Amazon-owned streaming service Twitch built its reputation as a home for esports and video gaming communities, but its prominence as a platform for traditional sports is growing as it looks to widen its remit.

Inside this issue: RUGBY UNION: Six Nations pauses media-rights sales in face of Covid-19 pandemic FOOTBALL: Uefa sees sharp fee hike from club competitions in Balkans on strong interest

Twitch’s deal to acquire exclusive international rights to the National Women’s Soccer League suggests the Amazon-owned streaming platform has become a go-to partner for traditional sports leagues seeking younger audiences.

Esports organisations ESL and DreamHack are looking to the long-term as they continue to agree media rights deals with more traditional broadcasters.

In the latest interactive monthly data report, SportBusiness Media analyses the basketball media-rights landscape.