Brazilian Série A football clubs and the Conferderação Brasileira de Futebol, the nation’s football association, may have learned the lessons of previous doomed tenders by opting for expertise over cash in its betting streaming and data rights deal for the 2020-23 cycle, experts told SportBusiness Media.
The Thursday Night Football renewal between US tech and retail giant Amazon and the National Football League makes sense for both parties. But it does not mark a staging post from which Amazon could disrupt the make-up of the NFL’s main media-rights partners in the next cycle, US media experts say.
The International Swimming League is working on two fronts to increase exposure and engagement levels ahead of its second season. It is in renewal talks with many of the broadcasters who covered the league’s inaugural season, while pushing ahead with the development of its own direct-to-consumer OTT platform.
The offer Brazilian football clubs accepted for their international rights from the newly-created GSRM agency is much more realistic than the outlandish valuations that characterised previous tenders, experts told SportBusiness Media.
The Tour de Suisse cycling race may be held virtually this year due to the Covid-19 pandemic. But it is not certain that the Infront agency, which distributes the media rights to the physical event, will have the rights to the e-cycling equivalent.
Trading in sports media rights has stopped. This has never happened before. The last time global sport came to a standstill was for the Second World War, some time before the sports-rights industry was born.
The European Volleyball Confederation (CEV) secured an uplift for its club-competition betting streaming and data rights in its deal with the IMG Arena agency, but the valuation was still well below the rights-holder’s expectations for the property.
Amazon-owned streaming service Twitch built its reputation as a home for esports and video gaming communities, but its prominence as a platform for traditional sports is growing as it looks to widen its remit.
Twitch’s deal to acquire exclusive international rights to the National Women’s Soccer League suggests the Amazon-owned streaming platform has become a go-to partner for traditional sports leagues seeking younger audiences.
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