Middle East and North Africa (Mena)

Sports bodies around the world are grappling with the same problem: making sense of the paradox at the heart of the sports industry in the Middle East and North Africa.

Prior to the new domestic NBA deals taking effect in the US, beIN agreed a one-year stopgap deal for its own NBA deal in France at a flat fee.  

Uefa's six-year deal with beIN for the rights to its men’s national team competitions in Mena is in line with the annualised value of the previous cycle.

BeIN Media Group has renewed its exclusive rights to Uefa club competitions in the Middle East and North Africa for around the same fee as its previous agreement.

The Premier League’s ability to secure an uplift in its renewal with beIN for its rights in Mena underlines its importance as a driver of beIN’s subscription-based television business.

DAZN, one half of WTA Media, has effectively sold WTA Tour rights to itself in the Middle East and North Africa, returning coverage to the region after a hiatus which began in 2022.

Spain’s LaLiga has maintained the value of its media rights in Mena following its renewal with beIN Media Group and a non-exclusive deal in Iraq with streaming service 1001.

After beIN walked away from its F1 rights in 2019, Qatar has since re-embraced F1, with the most recent investment being beIN's 10-year deal for F1 media rights in Mena and Turkey.

Talks were underway this week between CAF and beIN Media Group to find a resolution to their contract dispute, following the former’s decision to cancel its 12-year, $415m deal with the broadcaster.

BeIN Sports is paying an uplift of around 50 per cent on the value of its previous fee for Wimbledon rights in the Middle East and North Africa, SportBusiness Media has learned.

The Bundesliga’s two-season blackout across the Middle East and North Africa has come to an end after the league finalised a three-season deal with beIN Sports, albeit at a major reduction in value.

Saudi Arabia’s confirmation that it will create a rights-acquisition and content platform under its Saudi Sports Company division had long been expected. What took some industry observers by surprise was the country’s apparent scaling back of its ambitions and the ostensibly softer tone used when outlining its acquisitions strategy.

In the latest interactive monthly data report, SportBusiness Media analyses the media-rights landscape in the Middle East and Africa.

In the latest interactive monthly data report, SportBusiness Media analyses the media-rights landscape in the Middle East and Africa.

Shares in World Wrestling Entertainment fell by over 15 per cent yesterday amid doubts over the timing of new broadcast rights agreements in India and the Middle East and North Africa

The value of broadcast rights to Spanish football’s LaLiga has risen modestly in the Middle East and North Africa, SportBusiness Media understands, with incumbent Qatar-based pay-TV broadcaster beIN Sports agreeing to extend the relationship through to the end of the 2023-24 season.

Sports streaming service FloSports has acquired rights in the Middle East and North Africa to European club rugby union competitions the Champions Cup and Challenge Cup

Ask anyone at beIN Media Group what is the biggest threat to their business; everyone would say piracy