South America

Premier League and La Liga the next targets for expanding sports portfolio at Brazilian broadcaster.

Football: Hong Kong free-to-air broadcasters TVB and ATV agreed a deal with pay-television operator I-Cable for coverage of the opening match, the semi-finals and the final of the 2010 Fifa World Cup

Globo 100-per-cent neutral in election ... Federation silent on Fasel report ... Lega fears irreparable damage

Golf: US broadcaster America One Television acquired the rights for the OneAsia Series in a three-year deal, from 2010 to 2012, brokered by the World Sport Group agency

American Football: UK pay-broadcaster ESPN acquired the rights for NFL Monday Night football in a two-year deal covering the 2010-11 and 2011-12 seasons. The deal covers live, repeat and pre-game programming

News round-up, Volume 14, Issue 7

Football: Spanish commercial broadcaster Telecinco acquired the rights for eight matches from this year’s Fifa World Cup in a deal with Prisa-owned pay-broadcaster Sogecable.

The Brazilian agency Traffic says it can wait until the end of the year to sell Latin American rights for the Copa América.

Football: Maltese cable operator Melita acquired live pay-television rights for all 64 matches of the 2010 World Cup in a sub-licensing deal with public service broadcaster Public Broadcasting Services

A look at the audiences pulled by the 2010 Winter Olympics around the world.

American Football: Canadian commercial broadcaster CTV extended its existing deal for NFL matches, including the playoffs and the Super Bowl game, for four more years from 2010 to 2013

Football: German public-service broadcasters ARD and ZDF acquired free-to-air rights for Euro 2012 in a deal with Uefa worth €110m ($150m).

The IOC is determined to sell the 2010 and 2012 Games on a market-by-market basis and break the hold of the OTI.

Football: Free-to-air broadcaster Chilevisión acquired the domestic rights for Chilean national team matches from 2011 to 2014 in a four-year deal with Chile’s National Association of Professional Fo…

Australia-based FSA Media picks up Asia-Pacific distribution rights for next year’s Copa America.

The major agencies are battling to add to their football federation portfolios in the countdown to the Euro 2012 qualifying draw next month.

Cricket: Entertainment Sports & Direct acquired the theatrical rights for the Indian Premier League in a 10-year deal from 2010 to 2019, paying Rs3.3 bn ($70m)

Indian broadcaster Zee is in the process of completing its takeover of Dubai-based sports broadcaster Ten Sports.