Sub-Saharan Africa

International rights split between several agencies - revenue increases 275 per cent

Football: Danish commercial broadcaster TV2 acquired the rights for the Danish national team home matches, paying DKr41.5m (£3.9m/ €5.6m

African deal paves the way for IMG contract extension

Rugby World Cup viewing in Europe, Oceania, Argentina, South Africa

Asian fees alone likely to exceed £40 million

The World Sport Group agency is set to recoup the bulk of its outlay on the overseas rights for cricket’s Indian Premier League from just two territories

Rugby Union: Pay-broadcaster Supersport acquired the rights for South Africa’s domestic Currie Cup competition and home Test matches outside the Tri-Nations tournament.

Pan-Asian broadcaster ESPN Star has got off to a strong start in its global sales for International Cricket Council events

A new five-year deal for South African rugby is the latest example of pay-broadcaster Supersport’s land-grab of top rights

Athletics: The Dentsu agency signed a 10-year, €180m (£122m) deal with the International Association of Athletics Federations for the worldwide marketing rights and worldwide television rights outside Eu…

Football: The English Premier League sold the rights for its internet and mobile clips packages to various companies worldwide for the three years from 2007-08 to 2009-10, bringing in about $40m (£20m/€29m).

English Premier League to receive £74 million over three years from sale of mobile and internet clip rights

Advertisers keen on rugby as it attracts affluent males

Football: South African public-service broadcaster SABC sublicensed the rights for 143 matches of the Premier Soccer League, the country’s top-tier football league, from pay-broadcaster SuperSport. 

Football: Italian public-service broadcaster Rai agreed a deal with the Sportfive agency for the rights to football’s Euro 2008 tournament.

Cycling: French public-service broadcaster France Télévisions renewed its deal for the Tour de France.