Sweden

Agency aims to break with tradition in Nordics and sell Premier League rights market-by-market

Football: German public-service broadcasters ARD and ZDF acquired the free-to-air rights for a further nine matches from next year’s Fifa World Cup in South Africa in a sublicensing deal with pay-broadcaster S…

Surprise win for local agency in Nordic rights auction for the Premier League.

The battle between rival Scandinavian platforms Canal Digital and Viasat has driven apart the free-to-air consortium that was aiming to land the rights for Euro 2012 in a pan-regional deal.

The Swedish football federation has received a good response to its recent television tender for national team and domestic league rights, but there are signs that it will face as tough a sell as last time.

Mediapro is close to finalising domestic mobile rights deals for Spanish football’s La Liga, the first such deals to be agreed after a three-year hiatus caused by the football war between Mediapro and Sogecable.

Football: The English Premier League agreed deals across most of Asia for the next three-year period, from 2010-11 to 2012-13

American Football: Pay-television broadcaster Telenet acquired the rights in Flanders for the National Football League in a four-year deal with the IMG agency from 2009 to 2012

Renewed competition between Scandinavian media companies TV4 and Modern Times Group’s Viasat has led to major rights-fee increases for Swedish domestic ice-hockey.

American Football: The National Football League extended its television rights deals with US networks Fox and CBS for a further two years, up until the end of the 2012-13 season

The decision by Team to delay Europa League sales in Scandinavia until after the completion of Swedish broadcaster TV4’s merger with the pan-regional Canal Plus premium channels appears to have paid off.

Football: German sports channel DSF acquired the rights for the 2009 Fifa Confederations Cup in June. DSF will show 14 games live including the final and the third-place playoff match

Swedish commercial broadcaster TV4, renewed its deal for La Liga rights in the Nordic countries and Iceland after making an aggressive pre-emptive bid.

Football: England’s Premier League generated £1.782bn (€2.05bn/$2.62bn) in the sale of its domestic live rights for the three-year period from 2010-11 to 2012-13. The deal is a 4.5-pe

Football: UK public-service broadcaster the BBC extended its deal for Premier League highlights for a further three years, from 2010-11 to 2012-13, paying £173m (€185m/ $237m).

Football: Philippines commercial broadcaster ABS-CBN acquired the rights for the 2010 World Cup in a $1m (€750,000) deal with the Football Media Services agency.