Sweden

Surprise win for local agency in Nordic rights auction for the Premier League.

The battle between rival Scandinavian platforms Canal Digital and Viasat has driven apart the free-to-air consortium that was aiming to land the rights for Euro 2012 in a pan-regional deal.

The Swedish football federation has received a good response to its recent television tender for national team and domestic league rights, but there are signs that it will face as tough a sell as last time.

Mediapro is close to finalising domestic mobile rights deals for Spanish football’s La Liga, the first such deals to be agreed after a three-year hiatus caused by the football war between Mediapro and Sogecable.

Football: The English Premier League agreed deals across most of Asia for the next three-year period, from 2010-11 to 2012-13

American Football: Pay-television broadcaster Telenet acquired the rights in Flanders for the National Football League in a four-year deal with the IMG agency from 2009 to 2012

Renewed competition between Scandinavian media companies TV4 and Modern Times Group’s Viasat has led to major rights-fee increases for Swedish domestic ice-hockey.

American Football: The National Football League extended its television rights deals with US networks Fox and CBS for a further two years, up until the end of the 2012-13 season

The decision by Team to delay Europa League sales in Scandinavia until after the completion of Swedish broadcaster TV4’s merger with the pan-regional Canal Plus premium channels appears to have paid off.

Football: German sports channel DSF acquired the rights for the 2009 Fifa Confederations Cup in June. DSF will show 14 games live including the final and the third-place playoff match

Swedish commercial broadcaster TV4, renewed its deal for La Liga rights in the Nordic countries and Iceland after making an aggressive pre-emptive bid.

Football: England’s Premier League generated £1.782bn (€2.05bn/$2.62bn) in the sale of its domestic live rights for the three-year period from 2010-11 to 2012-13. The deal is a 4.5-pe

Football: UK public-service broadcaster the BBC extended its deal for Premier League highlights for a further three years, from 2010-11 to 2012-13, paying £173m (€185m/ $237m).

Football: Philippines commercial broadcaster ABS-CBN acquired the rights for the 2010 World Cup in a $1m (€750,000) deal with the Football Media Services agency.

The Finnish Competition Authority has been widely criticised for its decision to force pay-broadcaster Canal Plus to sublicense on domestic ice hockey rights in return for approving its merger with Swedish broadcast group TV4.

Athletics: The Shanghai Media Group acquired the rights in China for the World Athletic Series in a four-year deal from 2010 to 2013

Football: Pan-Scandinavian broadcaster Modern Times Group acquired the rights in Denmark, Sweden and Norway for the Uefa Champions League and Uefa Super Cup in a three-year deal from 2009-10 to 2011-12

Top sports rights-holders Uefa and Formula One Management have achieved good rights-fee increases in Scandinavia.