Switzerland

Latest Features

Infront has edged closer to enhancing its dominance over skiing media rights, with the agency entering exclusive negotiations with the Swiss Ski Association for international rights from 2022-23, following a hotly contested tender process.

Swiss market experts are predicting tough sales conditions following the cross-carriage agreement between telcos UPC and Swisscom.

Swiss pay-television broadcaster Teleclub prioritised retaining a level of exclusivity in choosing to sublicense free-to-air Uefa club competition rights to CH Media over SRG.

The German Football League’s (DFL) short-term Bundesliga deals with Amazon and DAZN are strategic moves ahead of this month’s domestic rights tender, industry experts have told SportBusiness Media.

WWE will broadcast its pay-per-view events in Germany exclusively on its OTT platform, WWE Network, in the 2020-23 rights cycle.

Swiss pay-television broadcaster MySports had signed new media rights deals for second-tier European Handball League club competition, the EHF European League, and sailing’s America’s Cup.

Swiss public-service broadcaster SRG SSR has extended its deal with the Infront agency for rights to key International Ski Federation (FIS), International Ice Hockey Federation and World Curling Federation events.

Electric off-road motorsport series Extreme E has boosted its exposure in mainland Europe with a new deal in Switzerland with pay-television broadcaster MySports

Swiss public broadcaster SRG SSR has renewed its rights agreement with the Swiss Handball Federation (SHV) for four more years until the end of the 2023-24 season

Features

Uefa has continued its success in the DACH region by more than doubling the value of its club competition rights in Austria and significantly increasing them in Switzerland.

The NFL renewed its free-to-air deal in DACH with German media group ProSiebenSat.1 without going to market as it looks to grow further in the region, having been impressed with the broadcaster’s ability to build the league’s brand and audience.

Pay-television broadcaster Sky Deutschland has raised its annual outlay on two of golf’s majors, the PGA Championship and Open Championship, by almost half to secure its dominance over the sport in the DACH region against the threat of US media group Discovery.

OTT streaming service DAZN’s acquisition of rights to World Rally Championship, MotoGP and IndyCar in Germany, Austria and Switzerland is part of its plan to avoid customer churn and bolster content in the summer months when its football coverage breaks.

Swiss pay-television broadcaster Teleclub has reached a new deal that will give it increased exclusivity over National Hockey League rights in Switzerland from the 2020-21 season

The value of ATP Tour tennis rights in Germany, Austria and Switzerland has once again dramatically increased amid intense competition for a year-round competition with a growing domestic interest

The value of Wimbledon rights in the DACH region will increase significantly in the next cycle after incumbent rights-holder Sky Deutschland faced down strong competition to retain them

Sky Deutschland to pay about €22m per season for Premier League rights, 2019-2022 This is about 70 per cent more than the €13m per season DAZN pays from 2016-2019 T

The European Tour agreed new deals with Sky in the UK and Ireland as well as in Germany, Austria and Switzerland last month, as a multi-territory agreement with Discovery nears completion.

Sports broadcaster Eurosport has had its grip on MotoGP rights across Europe weakened in recent times, despite its renewal of rights in the Netherlands.

DAZN to pay about €3m per season for third-party Uefa national-team rights, 2018-19 to 2021-22 Deal will cover Germany, Austria and Switzerland; coverage also agreed with ORF and AZ Medien

Perform-owned OTT service DAZN has paid an increase of close to 70 per cent to retain its hold on rights to Italy’s Serie A in Germany and Austria.

Serie A rights remain unsold in Germany and Austria with new season fast approaching DAZN renews Ligue 1 for just over €500,000 per season, up from €300,000 per season In

Digital media specialists Perform this month agreed to pay an increase of about 30 per cent to retain Spanish LaLiga media rights across Germany, Austria and Switzerland.

Uefa last month recorded huge fee increases for its Champions League and Europa League media rights in Finland and Switzerland. 

DAZN last month secured Major League Baseball rights, the only major US sports property missing from its portfolio in Germany, Austria and Switzerland.

Swiss public-service broadcaster SRG renewed rights to Uefa national team competitions late last month despite facing a rare challenge for premium sport from rival free-to-air broadcasters.

German bank Deutsche Kreditbank (DKB) took the unusual step of acquiring International Handball Federation World Championship media rights this month.

German pay-television broadcaster Sky triggered a clause to renew EHF Champions League rights late last year, extending its deal until 2019-20.