Turkish state broadcaster TRT is set to sublicense a package of Euro 2016 matches to pay-television operator Digiturk.

The Saran Media agency has suffered mixed fortunes in Turkey over the last fortnight, securing rights to England’s Premier League but losing out on Euro 2016 to Turkish state broadcaster TRT.

Fox’s deal to sublicense rights to the 2016 Olympic Games in Turkey to the Saran Media agency marks the end of its failed experiment with sport in the Turkish market.

BeIN Media Group’s recent rights deals in Canada, as well as negotiations in Spain and Turkey, demonstrate the company’s ability to adapt to market conditions in expanding its pay-television operation beyond its core market of the Middle East and North Africa.

The renewal by Turkish pay-television operator Digiturk’s of its domestic Süper Lig rights was confirmed by the Turkish competition authority, Rekabet Kurumu, in November.

Uefa almost doubled the value of its Champions League and Europa League rights in Turkey in a deal with telco Türk Telekom for 2015-16 onwards.

The Euroleague doubled the value of its media rights in Turkey this month as pay-television operator Digiturk ousted incumbent rights-holder, NTV Spor.

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