USA

Action Sports

US sports broadcaster ESPN has announced plans to take the X Games back to its roots with the summer edition of the action sports series set to be held in three Southern California locations this year,…
Multi-sport

Streaming platform YouTube has secured the naming rights to the 6,000-seat performance venue at Hollywood Park’s 300-acre sports and entertainment complex in Inglewood, California, which is anchored b…
Ice Hockey

NBCUniversal has announced it will stream the opening two games of the 2021 Stanley Cup Final, which are being televised on cable channel NBCSN, on subscription streaming service Peacock Premium
Ice Hockey

The National Hockey League and interactive audio chat app Clubhouse have struck a content partnership ahead of the 2021 Stanley Cup Final, which kick off on June 28.
Multi-sport

Sports data and betting company Sportradar has launched emBET, a product which integrates live betting content into OTT streaming in real-time
Motorsport

Sports entertainment property Nitro Circus is expanding on the success of last year’s Pit Bike Championships with the creation of the Nitro Circus Pit Bike Triple Crown, which has secured a linear broadcast d…
Baseball

Major League Baseball and Audacy have announced a wide-ranging multiyear agreement, which makes the prominent multiplatform audio company the league's official digital audio and podcast partner.
Football

Jamie Vardy's attempts to rebuild United States lower-league soccer club Rochester Rhinos will be charted in a docuseries called Rhinos Reboot
Olympic Games

Large collection of new sponsors help fuel robust network totals
Multi-sport

NBCUniversal's streaming service Peacock will significantly expand its reach after securing distribution with Amazon’s Fire TV set-tops and Fire tablet devices from June 24.
NFL

The National Football League is exploring strategic options for its media properties, including potentially selling stakes in NFL Network, NFL RedZone and its digital platforms.
Multi-sport

Nascar Hall of Fame driver Jeff Gordon is leaving his role as a Fox Sports broadcaster to become vice-chairman of Hendrick Motorsports, a move effective January 1, 2022
Mixed Martial Arts (MMA)

CBS Sports has secured the English-language rights in the United States to mixed martial arts promotion Combate Global as part of a multiyear agreement
Multi-sport

Spanish-language media and content company Univision Communications Inc
Multi-sport

International rights agency and production group Mediapro has expanded its operations in the US by opening a new production facility in Manhattan, New York
NFL

NBCUniversal is reportedly seeking a record $6m for a 30-second advertising slot for Super Bowl LVI, which is scheduled to be held on February 13, 2022, at SoFi Stadium in Los Angeles
US College Sports

CBS Sports and the Army college football team have agreed a multiyear extension to continue their partnership through the 2028 season, keeping CBS Sports Network as the television home for all Black Knights…
Baseball

Major League Baseball and NBCUniversal are planning a test deployment of live baseball games on the Peacock streaming service, with the league once again seeking to advance efforts of providing live games…