All Media Baltics renews Premier League rights

Commercial and pay-television broadcaster All Media Baltics has secured English Premier League rights across Estonia, Latvia and Lithuania for a further three seasons, from 2019-20.

All Media Baltics’ new deal was agreed with the Saran Media agency. The broadcaster has acquired rights to 200 matches per season to be exploited across all its platforms in all three local languages.

All Media Baltics held rights to the Premier League in the 2016-17 to 2018-19 cycle. This agreement was also signed with Saran, which had acquired rights from IMG across the Baltics and Central Asia. In the 2016-19 cycle, IMG acquired rights directly from the league to 27 territories across Central and Eastern Europe, and Central Asia.

Football has limited appeal in the Baltics, with basketball and motorsports more popular, however there has been signs of increased interest in the sport in Estonia.

Most recent

Amazon secured Women’s Tennis Association (WTA) Tour rights in the UK for the 2020-23 cycle with a bid nearly 60 per cent higher than incumbent pay-television broadcaster BT Sport's current fee, SportBusiness Media understands, as the tech and ecommerce giant moves to establish a dominant position in UK tennis broadcasting.

The Italian competition authority’s investigation into the sale of rights for Serie A is ostensibly a disaster for MP & Silva and B4 and a let-off for IMG. But MP & Silva and B4 are no longer active and IMG could yet face a major problem. The agency could be hit with a substantial damages claim by the league for lost earnings.

Pay-television broadcaster All Media Baltics used its pan-regional competitive advantage to retain  English Premier League’s rights in the Baltics without a hefty increase in cost.

DAZN picks up Copa América at bargain price as rivals focus elsewhere DAZN, Sky, Mediaset bid for International Champions Cup Rai to share Women’s World Cup with Sky, show Uefa U21s exclusively Pr