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Small gain for the Premier League in Eastern Europe and Central Asia

LONDON, ENGLAND - JANUARY 20: Aleksandar Mitrovic of Fulham shoots under pressure from Davidson Sanchez of Tottenham during the Premier League match between Fulham FC and Tottenham Hotspur at Craven Cottage on January 20, 2019 in London, United Kingdom. (Photo by Clive Rose/Getty Images)

The English Premier League has increased the value of its rights in 27 territories across Central and Eastern Europe, and Central Asia in two separate deals, after carving out Bulgaria to capitalise on competition.

In November, the Premier League agreed two three-season deals, from 2019-20 to 2021-22, worth a total of about $49.5m (€43.4m) per season. One deal is for 26 territories with the IMG agency, the other for Bulgaria with commercial broadcaster Nova.

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