E-commerce and media company Amazon is reportedly to link up with pay-television broadcaster BT Sport in a deal that would see Amazon’s 20-game English Premier League rights package in the UK shown in pubs and clubs.
According to UK newspaper the Telegraph, the deal will be announced later this week, and will involve the creation of an ‘Amazon Premier League Pass’ that would be marketed by BT Sport.
Pubs and clubs would be able to access the matches with existing equipment and would not need to be an existing BT Sport customer, the report said.
Amazon has exclusive rights to two full match weeks from 2019-20 to 2021-22: one Bank Holiday and one midweek fixture programme. For the 2019-20 season, these match weeks are December 3-5 and the Boxing Day round (December 26).
The package includes the rights, for the first time in the UK, to broadcast a full round of live Premier League matches.
The Amazon Premier League Pass is expected to cost between £100 (€109.1, $121.7) to £600 for the season depending on the size of the establishment.
According to the Telegraph, pubs and clubs spent a total of between £10,000 and £30,000 per season to broadcast EPL matches during the 2016-17 to 2018-19 cycle when only BT and rival pay-television broadcaster Sky held the rights.