![Credit: ASO](https://uploads-sportbusiness.imgix.net/uploads/sites/2/2022/07/210618_Tour-De-France-Femmes-Avec-Zwift-logo-yellow.png?auto=compress,format&crop=faces,entropy,edges&fit=crop&w=620&h=349)
Event promoter Amaury Sport Organisation is confident that its investment in the women’s Tour de France will pay off commercially in future years with a sizeable free-to-air audience creating an appealing platform for sponsors.
You need to be a SportBusiness Media subscriber to view this content
Talk to our team of experts to learn more about the benefits of subscribing
Already have an account? Sign in here