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Asset extends Formula One broadcaster deals in Greece

The Asset Ogilvy agency extended two rights deals in Greece for the Formula One motor racing series, one with commercial broadcaster Alpha, and another with pay-television broadcaster OTE.

Alpha extended its rights to cover the 2012 season. The broadcaster will show live coverage of most races, preceded by a highlights programme covering the qualification session the previous day.

OTE extended its deal for three seasons, from 2012 to 2014. It will continue to show live coverage of races, and qualifying and practise sessions.

In a change from the previous deals with the two broadcasters, which ended in 2011, OTE will show live coverage of four races exclusively – the grands prix in Australia, China, Japan and Korea – with Alpha showing only delayed coverage of these races.