Asset Ogilvy renews Formula One in Greece and Cyprus

The Asset Ogilvy agency has renewed its Formula One media rights in Greece and Cyprus for a further three years, from 2019 to 2021.

Asset Ogilvy has sold on rights in both countries since 2010, with its current contract running from 2016 to 2018.

It is thought that Asset Ogilvy is already close to agreeing deals with Greek and Cypriot broadcasters. It sold Formula One rights from 2016 to 2018 to public-service broadcaster ERT (Greece), pay-television broadcaster Cosmote (Greece)and telco Cyta (Cyprus).

The rights are for live, delayed and highlights coverage across all platforms, however Formula One has the right to launch its OTT service – not in the Greek language – in the countries.