Media and marketing company Internet Media Services has been retained by beIN Sport to sell advertising inventory across the pay-television broadcaster’s North American media platforms.
IMS will sell advertising for the English-language beIN Sport and Spanish-language beIN Sport en Español channels as well as online streaming service beIN Sport Play.
IMS, which has offices in Brazil, Mexico, Argentina, Colombia, Chile and Uruguay as well as the US, said that it would establish a dedicated sales team for beIN Sport.
BeIN Sport launched in the US in August 2012.