The Big Ten Conference has confirmed domestic rights deals with the CBS and Fox networks and sports broadcaster ESPN.
The deals will run for six years, from 2017-18 to 2022-23.
Fox and ESPN will show American football coverage, while CBS has renewed a rights deal for the conference’s basketball tournaments.
The rights deals will generate about $440m (€378m) per year for the Big Ten.
The conference has also extended its joint venture partnership with Fox for the Big Ten Network through to 2032.
Big Ten Network president Mark Silverman said that his platform will also be available on digital platform YouTube TV and subscription video-on-demand service Hulu for the first time, starting with the 2017-18 season.