The Big Ten collegiate athletic conference has agreed a set of new domestic media-rights deals, increasing the value of the existing package by almost 300 per cent.
US broadcasters CBS and Turner agreed to pay a 43-per-cent fee increase to lock down NCAA Division I Men’s Basketball Championship rights until 2032.
Increasing the value of its Thursday Night Football rights while dividing content once more illustrates the sheer power of the National Football League.
The International Olympic Committee has robustly defended last week’s long-term deal with US media group NBCUniversal on the three key areas in which it has come under scrutiny.
Why media rights fees for Sochi have fallen from the Vancouver Games
Golf: The US PGA Tour signed new six-year deals with the CBS and NBC networks, from 2007 to 2012.